In today’s highly competitive and challenged retail market, it is more critical than ever to boost sales, profitability, and competitive advantage. More top retailers are turning to advanced analytics to power data-driven decisions and actionable results.
The ParAccel Analytic Database (PADB) tackles retail’s toughest problems, offering fast, cost-effective ways to operate on vast amounts of customer and product data at more granular levels.
As part of key analytic processes such as market basket analysis, PADB allows retail customers to drill down by specific categories, SKUs, geographies, stores, with an architecture that delivers results in seconds versus hours or days with other systems.
PADB drives key benefits in the retail environment, including faster and more comprehensive market basket analysis, richer sales analysis, complete inventory analysis, advanced promotion analysis, detailed pricing optimization, and better customer segmentation and loyalty.
Whether upgrading from legacy analytics systems or adopting new analytic solutions, there is no fine tuning, specialized tools, or redundant systems necessary with PADB. ParAccel is compliant with standard business intelligence packages commonly used by retailers today, further easing the adoption and integration of PADB within existing environments.